Florence, November 29th, 2024 - A combination based on passion, the desire to overcome one's limits and excellence, manifested in the world of innovation as well as sport. This sums up the collaboration between Subbyx, the Italian startup that allows users to subscribe to technological products in a flexible, simple and sustainable way, and ACF Fiorentina, the Florence-based club that can boast both men's and women's teams in Serie A. 

Subbyx will become the Principal Partner and Sleeve Sponsor of Fiorentina Women for the 2024/2025 and 2025/2026 seasons, as part of a collaboration which embodies core values such as teamwork, pioneering and improving the lives of young people, acting as a spokesperson for a culture that aims to constantly innovate by taking the risks necessary to overcome limits and break down barriers, creating real revolutions. 

Subbyx do just that – they are a 100% Italian company that aims to abolish the concept of debt and transform people's access to goods and services based on the innovative subscription economy formula. 

Subbyx will make their maiden appearance on the left sleeve of the first team jersey when Fiorentina take on Juventus on December 15. The company will also be visible through its logo on the sidelines and on the LEDs at the Artemio Franchi during the men’s Serie A matches, starting with Fiorentina v Inter match scheduled for Sunday 1 December. Subbyx will also strongly feature in innovative events and schemes on the club's digital and offline channels.

"For our first foray into the world of football sponsorship, we had to go for a collaboration with a dynamic, prestigious and important team like Fiorentina, who fully shares our values," commented Filippo Rocca, CEO and founder of Subbyx. "We’re proud to announce this important agreement and also to be able to give a further boost to the development of women's football. Fiorentina and Subbyx also share the same distinctive purple color – it’s a match made in heaven!"

"We’re happy and proud to be able to announce our new partnership with Subbyx," declared Enrico Peruzzo, Revenue Director of Fiorentina. "This collaboration will see Subbyx work in tandem with Fiorentina through the women's first team, the men's first team and Viola Park. The sharing of values such as innovation, inclusion and attention to talent was the essential ingredient behind this partnership. These same values are at the heart of the Viola Park project. The new training ground is consolidating itself as an innovative and engaging business hub, and we’re convinced that in this process the contribution of companies with high growth potential such as Subbyx is vital. Last season we launched the V-Lab project with this very goal - to enhance the dynamic energy of start-ups and scale-ups in the world of sports business."

Working alongside Fiorentina to take on the most pressing challenges related to sustainability in the tech sector is another common goal as part of this agreement. Subbyx, which is a Benefit company, is also Fiorentina’s Official Circular Tech Supplier, to promote greater awareness of sustainable practices and circular economy models together.

About Subbyx:

Subbyx, a Benefit company, is a startup active in the world of the subscription economy which aims to revolutionize the concept of consumption by promoting an alternative model oriented towards product-as-a-service and based on circularity, thanks to the reconditioning and reuse of goods. Flexibility, simplicity and sustainability are the cornerstones of what Subbyx offer: users have access to a wide range of new, used or refurbished technological devices, through two innovative subscription formulas without constraints. These allow users to always have access the latest model through a constant installment, or to lower the installment as the product loses value.

For more information:

https://www.subbyx.com/

https://www.linkedin.com/company/subbyx/

https://www.instagram.com/subbyx_official/

https://www.facebook.com/subbyx

Press contacts:

Gaia Mentasti, Chief Marketing Officer

T: +39 342 8683342

E: gaia.mentasti@subbyx.com

BPRESS

Alexandra Cian, Serena Roman, Chiara Sandonato

M: +39 340 2597034

And: subbyx@bpress.it