100 years of Fiorentina, a century of pride, sense of belonging, passion for the Fiorentina shirt and all the athletes who have contributed to writing unforgettable chapters of the club’s history at the Stadio Artemio Franchi. These 100 years have been all about achievements and disappointments, stories and anecdotes that have accompanied entire generations of fans. This sports and human heritage has always had a common thread, namely loving Florence.

This important anniversary deserves to be celebrated together with the entire city, turning this occasion into an event dedicated to solidarity and support for those who are struggling in their lives, with the spirit and strength of those who believe in teamwork.

3x7 Fiorentina Charity Run Powered by Firenze Marathon is a race scheduled for Saturday 28 November to celebrate Fiorentina’s centenary together with the city of Florence. As part of the 42^nd Estra Firenze Marathon, scheduled for Sunday 29 November, the initiative is designed to consolidate the partnership between Maratona di Firenze SSDRL and ACF Fiorentina, two of the finest players of the sports industry in the region. This collaboration is about promoting events that effectively combine sports, participation and solidarity, while meeting the needs of the community.

The purpose of the event is to support Estra Firenze Marathon’s charity program: every team, which is made up of three participants who will have to run seven kilometers each, join forces to reach a single goal, namely to raise funds. Upon signing up, each team can donate part of the amount to a charity project or organization, thereby making their contribution to supporting the local area. One of the strong points of the initiative is also its international spirit, a distinctive element as well as a value shared by both organizing parties, with the goal of further increasing the number of participants in future editions.

The partnership between Maratona di Firenze SSDRL and ACF Fiorentina also features a common technical partner, Joma, whose bond with both organizations guarantees the technical quality of the clothing used.

“We are happy to support this event and connect the 100^th anniversary of the club’s foundation to a sporting event with which we share values and distinctive traits: it’s a run that is open to everyone to support the most vulnerable in our community,” said ACF Fiorentina General Director, Alessandro Ferrari.

“We are proud to partner up with ACF Fiorentina for this event, even more so because it is about solidarity, moral as well as sports values that we fully embrace, as they lead to tangible effects in the local area,” said Fabio Burchi, the President of Maratona di Firenze SSDRL. "Our common technical partner Joma, a symbol of quality and reliability, has also joined this initiative. This is therefore the start of a partnership that has great potential for the future of both organizations.”

“This team project was designed to offer tangible support to all local charity organizations, and not only them, by providing them with a tool to carry out fundraising activities,” said Diego Petrini, the General Director of Maratona di Firenze SSDRL. "Our goal is for the number of participants to grow, as well as the funds we raise through donations, which is why we believe that our partnership with Fiorentina will certainly provide a good boost in promoting and developing this event.”