Joma will be ACF Fiorentina’s technical partner starting from the 2026/27 season

The Spanish brand will be the Italian club’s technical sponsor. The agreement constitutes a new step forward in Joma’s international strategy in the football industry and helps further consolidate its presence in Italy, one of its key markets.

The paths of Joma and ACF Fiorentina cross once again: starting from the 2026/27 season, the brand will return as the Italian club’s technical sponsor, by marking a new chapter of the collaboration that first began a few years ago.

For over 60 years, Joma has been a key player in the field of sporting equipment: it accompanies its sponsored clubs in their achievements and consolidates their prestige through constant innovation, cutting-edge solutions and new technologies. Throughout its history, the Spanish company has worked hard to become a well-established player in international sport and today, thanks to this agreement, Joma is taking another important step forward in its growth strategy. The company has made a clear decision to support projects that combine sports identity, local roots and global vision.

Italy plays a particularly important role in this evolution, as it is a key market for Joma. Its return to Fiorentina builds a bond with one of the oldest clubs in Italian football and a city where sport, culture and art harmoniously coexist. Therefore, this deal is an opportunity for this brand to continue to grow in a crucial industry.

The new partnership will be officially inaugurated with an event dedicated to fans, scheduled for July 6 and 7 at the St. Regis Hotel in Florence, accessible through Via Montebello: the event has been organized by Joma and ACF Fiorentina around the concept of “Anche l’arte si indossa” (Art too can be worn). Admission to the event is free and the event is open to the public from 12:00 CEST to 19:00 CEST on July 6, from 10:00 CEST to 18:00 CEST on July 7. During the event, Fiorentina’s matchday jersey for the new season will also be unveiled.

Statement by Marina Lopez, CEO of Joma Sport

Marina Lopez, CEO of Joma Sport, had this to say: “At Joma we work tirelessly to offer high-quality products, marked by constant technological evolution and a daily commitment to offering the very best products to those who give everything to sport.

“That is why we are happy to work with Fiorentina and excited to accompany them in their journey, starting from the upcoming Serie A season. This partnership constitutes a crucial step for Joma Sport in the football world and we are honored to once again be the club’s technical sponsor. Commitment to excellence and the ambition to offer the very best are key features of the Joma philosophy, which we share with Fiorentina.”

Statement by Alessandro Ferrari, General Manager of ACF Fiorentina

Alessandro Ferrari, General Manager of ACF Fiorentina, stated:

“We are happy to once again welcome Joma to the Fiorentina family. As a club, we are familiar with and share our partner’s values, namely quality, innovation, passion and a constant commitment to improving.

“This new journey is the result of our shared ambition of building a solid, long-term partnership that can accompany Fiorentina’s growth. We are confident that Joma will be able to successfully interpret our identity, history and our strong bond with the city of Florence and its cultural heritage.”

About Joma Sport Football

Football has always been at the heart of Joma. Its fast evolution, since it was first founded by Fructuoso Lopez in 1965, quickly became noticeable in football too. In the 1980s, the brand made a quantum leap as it started developing specific kits and clothing, thereby becoming a cutting-edge player in terms of technical innovation with the introduction of high-performance fabrics.

Throughout the 1990s, Joma once again became a trendsetter as it led the football footwear market and revolutionized the industry by introducing “Color in football”, breaking away from tradition and leaving a lasting mark that can still be witnessed today.

Since then, the brand has been constantly expanding in the main leagues and competitions, reaching great achievements together with its partner teams. Today Joma is steadily growing, with over 300 sponsored professional teams and a widespread presence in the top leagues of world football, including the World Cup.

Joma is currently present in the Big Five, the five major national leagues with the highest competitive level and greatest international reach: LaLiga (Villarreal CF, Real Sociedad and Getafe CF), the Ligue 1 (Lorient FC), Serie A (Torino FC and now ACF Fiorentina too), the Bundesliga (TSG 1899 Hoffenheim) and the Premier League (Brentford FC).

Moreover, it is an industry leader on all continents, as it is present in the major European leagues through Croatian clubs (HNK Rijeka and NK Istra), Portugal (Gil Vicente) and Belgium (RSC Anderlecht). In the American continent, it is the official partner of clubs such as Juarez FC (Mexico), FC Motagua (Honduras) and Portuguesa RJ (Brazil). In Asia, it has enhanced its presence in strategic markets such as Qatar (Al-Rayyan SC), Kazakhstan (FC Kairat Almaty) and Turkey (Trabzonspor). In Africa, on the other hand, its presence is growing thanks to its new partnership with Ittihad Tanger, in Morocco.

This strategy reflects Joma’s evolution in the football world, which revolves around innovation, results and internationalization.