Florence, 9 February 2021 – ACF Fiorentina and Sammontana can confirm that they have extended their existing partnership until the 2022/23 season. Fiorentina and Sammontana – an Empoli-based company that has been at the forefront of the ice cream and frozen bakery products industry for 60 years – have been partners for over 25 years now, a milestone which underscores the close ties between these two key players in the Florence area.

The partnership has evolved and progressed over the years as new opportunities have emerged – and never has that been more applicable than now. The agreement will feature joint digital activities, to be promoted on the club’s social media channels, brand-new app and relaunched website, giving Sammontana the chance to reinforce its relationship with the Viola fans through digital storytelling spanning from the brand’s origins to the present day.

Over the next two seasons, the Stadio Artemio Franchi will also be home to the new Sammontana Lounge, a branded area where guests of the partner will have the chance to experience match-days in an exclusive environment – the ideal way to combine passion for Fiorentina with public relations opportunities. The Sammontana logo will also feature on advertising at the stadium and on the club’s official channels.

“We’re proud that Sammontana, a long-term club partner, will continue to support us and has chosen to extend the partnership through to the 2022/23 season, despite this time of difficulty and uncertainty,” said ACF Fiorentina General Manager Giuseppe Barone. “Sammontana is one of the most successful companies in the local area, so we’re delighted to be injecting renewed impetus into our partnership by delivering a series of shared initiatives aimed at boosting engagement with our fans.”

“We’ve always been proud to have our name associated with Fiorentina,” said Sammontana CEO Leonardo Bagnoli. “We’re very similar organisations. We both feel a deep bond with the local area – and we’re both very ambitious when it comes to celebrating it and making it stronger.”