Partners

Holding Lamioni becomes Fiorentina Back-shirt sponsor

03 March 2023

ACF Fiorentina and Holding Lamioni are delighted to announce an agreement for the Grosseto-based construction company to become the club's Back-Shirt Sponsor for the next three seasons.

The Lamioni logo will appear on match jerseys in the position reserved for back-of-shirt sponsors, beneath the number, for all Serie A and Coppa Italia matches, starting with the home fixture against AC Milan on Saturday 4 March 2023.

Holding Lamioni, wholly owned by the Lamioni family, owns Atlante costruzioni, Atlante engineering, Edilfox and Centrocolor. The company currently has around 200 employees and over 250 construction sites across Italy.

“We are extremely happy to welcome the Lamioni group into our family,” said Fiorentina director general Joe Barone. "In a historic moment like this, it is exciting to form this partnership with a company that is strong both in Tuscany and Italy.

“We have been impressed by Holding Lamioni's passion and confidence in Fiorentina, supporting not only the team but also our plans for development, starting with the opening of the new Viola Park training facility.”

The partnership is of a sporting as well as a commercial nature. Giovanni Lamioni recently became the sole owner of US Grosseto 1912 football club. The agreement will give Grosseto first option on young Viola players while Fiorentina will be able to count on a serious, ambitious club to loan out academy products in need of experience.

“I am proud to tie the name of my family and my company to such a prestigious club and brand as Fiorentina," Holding Lamioni owner Giovanni Lamioni said. “As a lifelong Fiorentina fan, this is a dream come true for me personally and I am convinced the agreement will be very productive for both parties.” 

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