A three-year partnership agreement has been signed by two of Tuscany’s finest exports, who share values of style, responsibility and common goals

Peuterey has announced its new partnership with ACF Fiorentina, thus becoming the Official Fashion Partner of the historic Serie A club. This collaboration is a celebration of Tuscan excellence, as it combines fashion and sport, elegance and passion, style and identity.

Both the brand and the club have fully supported this partnership, which will kick off with the 2025/26 football season and will last three years. The Italian luxury casualwear brand will produce the formal clothing for the men’s and women’s first teams as well as for the club’s management. An entire look designed to accompany the club when they have their matches and at official events, with an unmistakable style: simple, functional and elegant.

This partnership is the result of a shared vision and a close bond with Tuscany. It is a new combination of aesthetics and functionality that can enhance one’s sports identity through the contemporary language of clothing. Peuterey’s collections elegantly merge form and function; they reinterpret elegance as a tribute to the club’s history, while also focusing on its future. The collection stands out for its style, which is about a sense of belonging, ambition and pride, also off the pitch.

“To us, becoming Fiorentina’s Official Fashion Partner means much more than just dressing a team: it gives us the opportunity to contribute to Fiorentina’s identity, by highlighting their uniqueness, their history and vision,” said Francesca Lusini, President of Peuterey. “We share deep values with the club, such as excellence, determination and a sense of responsibility towards what we represent. Most importantly, we both have an authentic bond with Tuscany: this is where we are from, this is where our roots are. A land where beauty is culture, where elegance comes naturally, where passion can be felt every day. Dressing Fiorentina also means proudly telling the story of this deep bond.” 

“This partnership is an important step for our club: not only because two examples of Tuscan excellence have come together, but also because we can share common values and visions off the pitch, so that the Fiorentina brand can grow on an international scale,” said Alessandro Ferrari, General Manager of ACF Fiorentina.“Peuterey is a brand that has successfully combined quality and identity. We are proud that they have chosen us to join them in this path of growth at a national and international level. We are happy that we can count on a partner that will be able to accompany the club with class, uniqueness and elegance in our institutional activities in the years to come.”

Peuterey
Founded in 2002 in Tuscany, Peuterey is named after one of the ridges of Mont Blanc, which was the inspiration for its logo made of three red dots. The brand originally specialized in outerwear; today it offers a comprehensive collection of formal and casual clothing, with a style that is both elegant and relaxed. It is distributed all over the world, with a strong presence in Europe and Asia.

ACF Fiorentina
ACF Fiorentina is the football club of the city of Florence. Fiorentina is a historic football club, one of the oldest in Italy. In June 2019 Fiorentina was purchased by President Rocco B. Commisso, who began a major innovation process of the entire club. He decided to invest in new infrastructure that would enable the team to compete at the highest levels. Hence the creation of Viola Park, the first training center ever owned by the club, which was inaugurated in October 2023: it is the home of Fiorentina, where the men’s first team, the women’s first team and all youth teams train; it is also where the club’s headquarters are located.