Kappa® and ACF Fiorentina unveil a double away kit: 

For the very first time the men’s and women’s teams have their own jerseys

Florence, July 15, 2025 – The collaboration between ACF Fiorentina and Kappa® forges ahead with a distinctive and landmark decision in the context of Italian football and beyond. For the first time in both organizations’ histories two separate kits have been created, designed respectively for the men's and women's teams.

It’s not a simple shape and size difference - the women's jersey has an exclusive, original design, created specifically for the Viola’s female players. It’s a conscious act of recognition and promotion, and a significant step forward in the journey of women's emancipation and representation in sport. 

The two shirts are both inspired by the façade of the Basilica of Santa Maria Novella, an architectural symbol which is part of Florentine identity, but they have different details and interpretations. The men's jersey features the concentric circles that radiate from the central logo whereas the women's jersey recalls the geometric rectangles that frame the central rose window, with pink details on the sleeves inspired by the marbles of the basilica. They’re twins but nonetheless different, conveying the message, ‘We are the same, but with different identities and peculiarities’. 

A launch campaign has been created to reinforce this message, featuring the women's jersey front and center. The video tells a simple and powerful story. Alice Tortelli, captain of Fiorentina Femminile and a born and bred Florentine, personifies the dream of many girls who are passionate about football: to have their very own jersey. For this reason, Nora Giugliano, a promising youngster in the Viola’s academy, was chosen to represent the journey to professionalism, with Alice herself representing her adult version. It’s a symbolic passing of the baton, which speaks to the past, present and future. 

Both the new 2025/26 men’s and women’s away kits will be available from today on the Fiorentina Store and kappa.com,as well as in all official Fiorentina and Robe di Kappa® stores.  

Kappa® is one of the brands owned by the BasicNet Group, which also owns Robe di Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt®, Briko® and Sebago®, leading brands in clothing, footwear and accessories for sports and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute products under the Group's brands. BasicNet provides research and development, product industrialization, and global marketing services to these organizations. All business processes take place solely via the Internet, which makes BasicNet a ‘fully web integrated company’. Headquartered in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999.

ACF Fiorentina is the football club of the city of Florence. Fiorentina is one of the historic teams with the greatest tradition in Italian football. In June 2019 Fiorentina was purchased by president Rocco B. Commisso, who initiated an important project of innovation at the club, covering every sector, with the desire to invest in new infrastructures that allow the team to compete at the highest levels. With this in mind, the construction of Viola Park - the first owned sports center in the history of the club, inaugurated in October 2023 – was conceived. It’s the home of Fiorentina where the men's and women's first teams, all the youth teams and the club's headquarters are located.