A special evening brought together Fiorentina and Panerai, two organizations deeply connected to the city of Florence and united by the milestone of 100 years.

As part of the initiatives dedicated to Fiorentina's Centenary, Panerai hosted an exclusive event for the Club's management, several legends, and Corporate Hospitality guests.

The evening began at the Museo Marino Marini with a visit to the immersive exhibition Immersion, a journey through the history, values, and identity of the Florentine Maison. Guests then moved to the historic Panerai Boutique on Piazza San Giovanni, where the event's official proceedings took place.

Following the welcome speech by Paolo De Bonis, Commercial Director Italy & South East Europe at Panerai, General Manager Alessandro Ferrari thanked the Maison for its support of the Club and for sharing such a meaningful celebration.

During the evening, Panerai and Fiorentina also exchanged commemorative gifts, reflecting the bond between two outstanding organizations united by a century of tradition, innovation, and belonging to the city of Florence.

The event concluded with a cocktail dinner and an opportunity for guests to connect, sealing a collaboration that made the Viola Centenary celebrations even more special.